Many companies invest heavily in performance marketing — ads, campaigns, lead generation — and still struggle with rising costs, inconsistent results, or stalled growth. When that happens, the issue is rarely the channel or the tactic. More often, it’s the absence of a clear, well-built brand. Branding is frequently misunderstood as a visual exercise or […]
Finally got to spend some time with the new Photoshop 2026 and the new Generative Fill using Nano Banana. As expected, the results are a mixed bag. On one hand: Given the amount of time spent versus the results generated, it’s hard to ignore the possibilities. I can do in minutes what used to take […]
Creating a brand means engaging a professional. That makes you the customer, right? So you’re always right…right? The phrase “The customer is always right” is familiar to most business leaders. What many people do not realise is that this is only part of a longer idea. Variations of the full quote can be traced to […]
Many organisations still treat user experience (UX) as something to improve later. The product is built first. MVP, proof-of-concept. Build now, evaluate later. UX is addressed only after complaints begin. This is a costly mistake. Starting with bad UX creates hidden expenses that accumulate over time, and the data shows that the financial impact is […]
Executives and business leaders face substantial pressure to guide their organizations toward long-term stability and growth. Yet many hesitate to examine their own brand. Not because the brand is performing at its peak, but because it has become familiar. The colours, the typography, the tone of voice, the logo, the core messaging; all of these […]