Why Bad UX is Bad for Business

Many organisations still treat user experience (UX) as something to improve later. The product is built first. MVP, proof-of-concept. Build now, evaluate later. UX is addressed only after complaints begin. This is a costly mistake. Starting with bad UX creates hidden expenses that accumulate over time, and the data shows that the financial impact is […]

When Familiarity Becomes a Liability: Why Leaders Need to Reevaluate Their Brand Before Growth Slows

Executives and business leaders face substantial pressure to guide their organizations toward long-term stability and growth. Yet many hesitate to examine their own brand. Not because the brand is performing at its peak, but because it has become familiar. The colours, the typography, the tone of voice, the logo, the core messaging; all of these […]