Case Studies

From AirVM to AirSembly

When AirVM transitioned from selling cloud services to empowering others to sell their own, they needed more than just a new interface—they needed a flexible, multi-tiered platform that could adapt to any business model in the cloud ecosystem. Our team architected an entirely modular experience that supported white-labeled storefronts, role-based navigation, and seamless scaling across users from providers to end clients.

The result? A groundbreaking platform that won industry awards, scaled globally, and helped position AirVM as a $40-million innovator in cloud tech.

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The DINA Project

Canada’s national biological collections were scattered across outdated systems—some dating back to the ’90s, others held together by spreadsheets. The DINA Project set out to unify them under a single, open-source platform. Our team was brought in to lead the user experience design, working directly with collection managers, touring facilities, and untangling years of overlapping processes and inconsistent data models.

The result was a simplified, scalable system built around one core entity: the Material Sample. By flattening the data structure and designing flexible, role-specific workflows, we made it possible to manage millions of records in a single, consistent interface. The project not only brought clarity to a highly complex ecosystem—it laid the groundwork for a national platform that will serve researchers and institutions for years to come.

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Senserva

We led the development of a complete brand foundation, spanning naming, positioning, and visual identity, to clearly articulate a complex serverless technology in market-ready terms. We replaced an unclear working name with a scalable, defensible brand, translated technical differentiation into a clear and credible visual system, and delivered a full set of brand tools to support sales, marketing, and investor communications.

The result was a cohesive identity that reduced internal friction, accelerated go-to-market readiness, and positioned the company for long-term growth from day one.

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